The Brief
In the United States, a shocking 38% of food is wasted annually. Out of this waste, 43% happens at the household level. This sub-brand from Move For Hunger™, addresses the urgent need to reduce food waste in households across the United States.
.gif)
Main Objective
The main content driver was a direct link through magnets and a QR code, targeting residents in the multifamily industry and people who want to take small, sustainable actions.
Deliverables
The project involved the creation of brand guidelines, a logo suite, a UI style guide, content guidelines for submission, social media assets, website mockup, GIFS, title animation intro, and magnet design.
